MapQuest Developer Services
I've jumped into product management with both feet, taking on management of both the MapQuest APIs as well as the Developer Network. Here are some highlights:
- Took over a product line that had been untouched for months, a declining user base complaining of product quality and a sales team with few leads. In under a year, I helped engineer a turnaround that included a 300% increase in lead conversion, a 115% increase in developer signups, vastly improved SEO, growing new business numbers and a sales team complaining of more leads then they can manage.
- Revamped licensing model to provide revenue growth opportunities as well as differentiate ourselves from Google - announcement of change in terms, terms overview
- Relaunched developer.mapquest.com, old site, new site
- Streamlined developer sign-up process (see this video of the old signup process, compare with current)
- Launched MapQuest Showcase App into Apple and Android app stores
- Built analytics on product usage, Devnet usage and effective marketing channels using GetClicky, Salesforce and Microstrategy
- Dove into the open source mapping technologies (Leaflet, OpenLayers, PolyMaps, Mapnik, Tilemill, OSM) and attended events such as WhereCamp and FOSS4G to inform internal decisions
I also finished up over a year's worth of research with Eileen Norcross at the Mercatus Center. Last fall we released our working paper: Accounting for the Cost of a Public Sector Worker in New Jersey. It's the first paper I'm aware of that attempts to estimate the full costs of public employees at the local level. This includes correctly accounting for pension and OPEB costs as well as accrued liabilities at a risk-adjusted discount rate.
Early in 2011 I also made the front page of Budget & Tax News, covering some of Governor Christie's reforms: "Caps Highlights Christie's NJ Reforms".
Last Fall I moved into the "elective" phase of my Master's degree and had the pleasure of taking Professor Coyne's Austrian Economics class. Here's my term paper covering the full effects of government subsidy of alternative energy investments from an "Austrian" perspective.